The results find that IT decision-makers do not need more content, but more reliable, credible and accurate information throughout the purchase process.
This white paper will:
- Explain the challenges IT decision-makers have when it comes to finding useful information.
- Provide a better understanding of timing, format and relevance of the content that your target audience is searching for.
- Highlight key ways social sharing of content and social interactions help create a trustworthy brand, and how IT buyers better perceive these brands.
- Show how technology marketers and sales can better integrate in order to ensure a smoother customer journey.
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